When working on a client’s Corporate Identity one should have a holistic approach to the process. Listen to what the client wants and needs and guide them towards the end result which will benefit their brand in the long run. The designer must make sure they have strong logo image that can be applied to various stationary and applications throughout the whole range of brand possibilities.
The client’s logo should be strong, easily recognizable and adaptable to different applications and formats. Below is a few examples of this principle, where you can see how the logo was used on business cards, email signatures, Power point slide template as well as a informative flyer.
The client now has a whole arsenal of visual branding tools to use at their disposal going forward in developing and growing their company’s corporate brand identity.
Click here to see another corporate identity project we did for a completely different company.